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ShareTracker Terminology: Wireless Segmentation

Continuing our “ShareTracker Terminology” series, we discuss the different wireless customer segments that our measurement platform can identify to help you understand and market towards specific audiences.

While wireline voice, broadband, and video services can offer different features, speeds and channels, customers pay for usage at the end of the month. Also, when customers use a service from a particular […]

February 24th, 2016|Categories: ShareTracker Articles|Tags: |

ShareTracker Terminology: Net Additions

Our “ShareTracker Terminology” series continues as we explain the types of data we can deliver and how it can be valuable for your business.

In our third installment of our “ShareTracker Terminology” series, we discuss what happens when gross adds and disconnects are combined into a single metric: net additions. If a gross add is a subscriber gained, and […]

January 27th, 2016|Categories: ShareTracker Articles|Tags: |

ShareTracker Terminology: Disconnects

Our “ShareTracker Terminology” series continues as we explain the types of data we can deliver and how it can be valuable for your business.

Check out our previous posts in this series here.

For the second installment of our “ShareTracker Terminology” series, we’re going to explain the two types of disconnects (also referred to as deactivations or DA for short), which […]

January 20th, 2016|Categories: ShareTracker Articles|Tags: |

ShareTracker Terminology: Gross Additions

Today, we are kicking off a new blog series called “ShareTracker Terminology.”

We’ll be breaking down different types of data metrics that ShareTracker can deliver. Our accurate data in turn helps answer pressing business questions such as, where geographically to launch a new product, how you’re fairing with customer churn, which markets are your strongest/weakest and more.

For the first installment of […]

January 13th, 2016|Categories: ShareTracker Articles|Tags: |